● Certified cognitive coach · leadership & transformation
● Former internal coach at Novo Nordisk
● Based in Copenhagen · Working internationally
Most leadership challenges are not strategy problems.
They are perception problems.
When we shift how leaders and teams see their situation, change that has been resisted for months can begin to move — sometimes within a single conversation.
47
Countries travelled
— a genuinely global perspective
4
countries lived and worked in across Europe and Latin America
9
LinkedIn episodes on perception, perspective and leadership
6
months - the minimum programme length, because real change takes time
"
"After a long absence with stress, Toke helped me get back to work. Six months I will look back on with the greatest gratitude. I am now a stronger and more authentic version of myself."
- Sr. Principal Technician, Novo Nordisk
WHERE PEOPLE OFTEN FIND THEMSELVES
Organisations in long-running transformation often lose momentum not because the strategy is wrong, but because people are carrying too much without enough clarity or ownership.
01
Running out of energy for change
Navigating difficult decisions, competing expectations, or a role that asks more than you currently have clear answers for.
02
Leading without quite enough clarity
People agree in the meeting and act no differently afterwards. The direction is right - but genuine adoption of the change has not happened.
03
Change that is announced but never quite owned
A transition, restructuring, or new chapter has left you needing to reconnect with what matters — and how to move forward with purpose.
04
Searching for a new sense of direction
THIS IS WHERE I WORK.
Not with strategy decks -
but with the people who have to carry them.
Through coaching, facilitation, and strategic sparring, I help leaders and organisations shift how they see their situation. Because that shift is where genuine change begins.
“All development starts from the inside out.
Understanding how you see is the beginning of changing how you lead.”
Toke Bull
WHAT COACHING IS
A different kind of conversation
Not advice. Not consulting. A confidential space where the right questions help you access your own clarity — and move forward with genuine confidence and ownership. Based on cognitive coaching and the Enneagram, our work explores the thinking beneath the surface of your behaviour.
01
Explore
Through open, reflective questions, we look at the thinking, patterns, and assumptions that shape how you lead and respond — particularly under pressure.
The beginning of self-reflection: looking at what you have not had space to look at before.
02
Understand
You gain real insight into how you feel, think, and act — and what has been getting in the way of the clarity or progress you are looking for.
Self-reflection deepens: understanding that is felt and owned, not just intellectual.
03
Move forward
With new clarity and self-awareness, you make better decisions, communicate with greater confidence, and lead from a more conscious place.
Between sessions, the real work continues — self-reflection is the practice that makes change last.
SERVICE
Three ways to work together
Each engagement is shaped around your specific situation — not a generic programme. Whether you need individual clarity, a team experience, or an ongoing thought partner, the work is always grounded in what is actually happening for you. All engagements are fully confidential.
1
Individual ● 6 month
Clarity & Momentum Programme
Through open, reflective questions, we look at the thinking, patterns, and assumptions that shape how you lead and respond — particularly under pressure.
Rooted in cognitive coaching and the Enneagram — exploring the thinking beneath your behaviour, not just the surface symptoms. The longer arc of six months is intentional: sustainable change takes time to embed.
8-10 session ● 45-60 min online sessions
Cognitive coaching ● Fully confidential
Ideal for: Leaders at inflection points, professionals in transition, and anyone ready to invest genuinely in themselves — wherever they are based.
2
Corporate ● Half or full day
Human Adoption Workshop
For teams navigating organisational change. Most transformation breaks down at the human layer — when people know about the change but have not genuinely owned it. This workshop creates the conditions for that ownership.
Teams leave with shared language, reduced friction, and real ownership of the change ahead — not just awareness of it.
Teams of 8-20 ● Half or full day
On-site globally or online
Focus: engagement ● alignment ● readiness ● behaviour
Optional follow-up session available
Ideal for: Transformation leads, and department heads managing change programmes internationally & HR teams.
3
Premium ● Monthly retainer
Strategic Leadership Sparring
An ongoing external thought partner for leaders, founders, and transformation professionals — wherever they are. For the conversations that are genuinely difficult to have internally.
Not therapy. Not consulting. A confidential thinking partnership that sharpens your clarity and supports better decisions as they arise.
Montly retainer ● Flexible frequency
Video, phone or in-person
Decisions ● Stakeholders ● Direction
Builds depth and value over time
Ideal for: Senior leaders and founders who need a trusted, confidential thinking partner — independent of geography.
WHAT SHIFTS
What changes when we work together.
Concrete changes that leaders and professionals experience across our engagements.
Clarity & Direction
You know what matters and where you are heading - even in uncertainty.
Lasting behavioural change
Built on self-understanding - not willpower or external pressure.
Momentum & confidence
From hesitation to action - with self-awareness behind the decisions you make.
Richer conversations
More clarity, more patience, less reactivity - with the people who matter.
Leadership Presence
More grounded, more considered, more effective with the people around you.
A renewed sense of purpose
Reconnecting with what genuinely drives you - not just what is expected.
WHAT PEOPLE SAY
In their own words.
Three people. Three different starting points. One common thread.
"
Returning to work after stress leave.
"Toke helped me very professionally to get back to work. Six months I will look back on with the greatest gratitude. I am now a stronger and more authentic version of myself."
Sr. Principal Technician
· Novo Nordisk
"
Finding direction in a career at a crossroads.
"At the start I felt uncertain about my next steps. By the end, I had a clear direction for my career growth and how to achieve it. I would highly recommend Toke to others."
Global Project Manager
· Novo Nordisk
"
Changing behaviour inside and outside the workplace.
"He creates a trusting and fun environment which allowed me to work with my thoughts and behaviours — both inside and outside of the workplace."
ESG Lead
· Novo Nordisk
ABOUT TOKE
A global perspective.
A human method.
Toke Bull is a certified cognitive coach and leadership advisor working at the intersection of human behaviour, leadership, and organisational change — based in Copenhagen and internationally. I am currently working towards my ICF certification.
Before coaching, I worked in brand management and brand strategy at 72andSunny — with Coca-Cola, Google, Uber, and Johnnie Walker — exploring how narrative and culture shape human behaviour at scale. As internal cognitive coach at Novo Nordisk, I saw firsthand how deeply the human layer determines whether transformation succeeds.
Having lived in Mexico, the UK, the Netherlands, and Denmark, and travelled to 47 countries, I bring a breadth of perspective that informs how I work with leaders across cultures and geographies.
"We underestimate how humans think, feel, and act when facing uncertainty. An insight that influence the success of change."
Certification
Certified Cognitive Coach
Civic leadership
President, Copenhagen International Rotary Club 2025–26
Methodology
Cognitive coaching & Enneagram
Brand experience
72andSunny · Coca-Cola · Google · Uber · Johnnie Walker · Miele
Corporate experience
Former Internal cognitive coach at Novo Nordisk
WHAT I BELIEVE
Three convictions that shape how I work.
01.
"Behaviour does not change because people are told to change. It changes when the thinking behind the behaviour shifts."
Sustainable job is an inside job.
02.
"Our perception of reality is shaped by our knowledge and reference. Change the reference - and you change what becomes possible."
The basis of the keynote talk and LinkedIn series.
03.
"Leadership clarity is not a personality trait. It is a practice - one that begins with honest, unhurried self-reflection."
What every coaching engagement is ultimately in service of.
Based in Copenhagen.
Working Everywhere.
Sessions are online by default — which means geography is never a barrier. Whether you are in Copenhagen, Amsterdam, London, or Singapore, the work is the same: honest, focused, and genuinely useful.
THINKING & WRITING
The ideas behind the work
A running conversation about perception, leadership, and behavioural change — on LinkedIn and Medium.
WHO I WORK WITH
You might recognise yourself here.
Clients are based across Europe and beyond — what they share is a readiness to reflect honestly and act on what they discover.
Leaders navigating transformation
Carrying the human weight of a strategic shift — and needing a clear head, wherever they are based.
Teams moving through change
Ready to move from knowing about the change to genuinely owning it — with or without geographical proximity.
Ambitious professionals at an inflection point
Experienced and capable, but searching for a clearer sense of what genuinely comes next. Ready to invest in themselves.
Organisations & HR teams
Looking for coaching and facilitation capacity to support transformation programmes — globally or locally.
KEYNOTE SPEAKER
Bring this thinking to your event.
"Change how you see — and you change how you lead" is available as a keynote for leadership events, conferences, and organisational offsites — in Denmark and internationally.
Perception science, behavioural economics, and real transformation experience — delivered with calm presence and genuine engagement.
STARTS HERE
Begin with a conversation
A free 30-minute call — online, from wherever you are.
No obligation. Just an honest exchange.
Phone
+45 41600291
linkedin.com/in/tokebull
Based
Copenhagen · Online globally